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The Jeep is a symbol of the powerful and rugged American male. Jeep's tough, go-anywhere image makes it a symbol of the young American outdoorsman and the go-anywhere outdoor use of Jeep gives it the image of a rugged, outdoorsy, American machine. This image doesn't come from just its advertising campaigns, or vast production, but from its rough, full throttle, nature conquering consumption as well. From the beginning, Jeeps have been the vehicle of the young and hardy American, the soldiers of World War II, and they continue to represent that strength and youth by serving the new age of young and rugged American men. The image of the Jeep is tied to the image of those who own and drive them. Both the Jeep and the owner cast their own identity on one another, and that identity is one of the rugged, go-anywhere American outdoorsman.
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